I hope you aren’t one of the corporations that does this…

Is your organization the exact exact same as your competitors?

Do you’ve identical company structure, same items, similar services, client service, etc.?

Does your promoting clearly show how YOUR enterprise is Distinctive?

You may be thinking, “well I sell to the exact exact same market, and have a similar product line, so corporations in our industry can’t really be too different from each other.”

Properly let me give you an example of two organizations, that target exactly the very same industry, with Extremely similar solutions, and yet have been able to brand themselves in their Marketing in a quite distinct manner.

Subway vs Quiznos:

* Subway brands itself as your traditional sandwich shop with fresh dressings, and breads, that makes for a healthy option vs. fatty fast foods.

* Quiznos brands itself as a “gourmet” sandwich provider that has different toasted sandwiches with several fancy meats, and sauces, to choose from.

If another person is inside the market for a sandwich, they can in fact choose between Subway and Quiznos and feel like there is a DIFFERENCE.

Compare that with most pizza places that basically provide identical selections, and choices, as their competition. When a person is inside the mood for a pizza, they will typically not “care” where they get it from…because for the most part, “they are all the identical.”

Does YOUR organization have a Unique Selling Proposition? (USP)

A USP can be a sentence, or short statement, that explains why someone ought to want to select YOUR organization over your competition, and what YOU provide that your competition does not.

If you can’t clearly, and Swiftly, explain to a consumer why they should pick your small business more than the competition…then what makes you think they need to, “just pick you,” over the competition?

Truly, your USP should be clearly branded in your advertising message, and be told to buyers by your staff, to ensure that every customer knows exactly why they should do business with you.

What will need to your USP contain?

Nicely the basic method is to identify three results, or positive experiences, your customers will receive by doing business with you instead of your competition.

That’ll get you started on the correct track!

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